Sales and marketing planning

Starting with a well-thought-out sales and marketing plan sets a strong foundation for business growth. It ensures you’re targeting the right audience with the right messages and allows for data-driven adjustments to optimise your efforts over time. There are a lot of different elements to consider, such as audience identification, budget, testing and measurement, which can seem overwhelming. Our practical guidance will help you start your planning with confidence, covering how to write a plan, how to set a marketing budget, and how to measure the impact of your marketing activities.

Looking for marketing help? Get in touch!

The essentials of marketing planning

Writing a marketing plan

Walk through the basics of what your marketing plan needs, and how you go about creating one.

Start writing your plan

Setting a marketing budget

Work out how much you can spend, and where you can spend most effectively to reach your audience.

Work out your marketing costs

Measure your impact

Maximise your marketing by understanding how to measure return on investment

Is your campaign effective?

Choosing your online marketing channels

To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or