Free webinar: Customer Retention Marketing

This webinar will provide you with practical tips to help you retain your customers and build a relationship with your audience.

Holding onto customers can be significantly cheaper and much more cost effective for a business than to keep acquiring new customers – but it’s probably easier said than done. We’re creatures of habit – shopping in the same supermarket, probably buying the same basket of shopping each week – so how can we create a culture with our customers where our product or service becomes a “habit”? Brought to you in partnership with CDI Alliance, experts in business support and coaching, this interactive masterclass will look at ways to retain your customers and become part of their ‘habits’. The session will provide practical steps you can take to hold on to customers and use the information that they provide to grow your business. For businesses looking to maximise the value of their customer relationships, this webinar will provide you with useful tips that will benefit you at any stage in your business journey.

During the webinar, you will learn: 

  • the benefits of having a customer retention strategy
  • the different ways of segmenting an audience
  • 10 top tactics for customer retention


Speakers and partners

Deborah Goodall

Deborah has nearly 25 years experience of growing businesses through effective marketing. She specialises in marketing strategy through understanding target audiences and their triggers and motivations. Deborah has worked as a consultant for 10 years. Prior to this, she worked client-side, so understands the difficulties facing marketing departments and business owners. She is commercially astute and has experience in B2B and B2C environments. Deborah has a passion for direct marketing, with a background in mail order, and is a Fellow of the Chartered Institute of Marketing.