Knowing your audience

Your great business idea is ready – now you just need to find the customers that need it. Use our resources and guidance to identify who your target audience are, how you can ensure you retain customers, and where networking can help you understand the market you’re working in better.

Questions about audiences? Get in touch!

Who are your customers?

Understanding your target audience is a fundamental step in building a successful business

Know who you’re selling to

Retaining customers

When faced with economic challenges or unforeseen crises, customer loyalty becomes even more valuable

Learn how to keep customers satisfied


Not all networking events are created equal, so researching the different types is a good starting point.

See how networking can help you

Choosing your online marketing channels

To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or


11th September 20247:00 pm - 9:00 pmFREE

Growthbox marketing service

The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.