Design and marketing content for your business

Good-quality design and content are crucial for shaping your new business’s identity and effectively communicating its message to potential customers. Whether you plan to handle this yourself or enlist designers and experts, we have the information and resources to help. This section provides tips and guidance on writing marketing copy, crafting a press release, using online design resources, and creating a design brief for an agency.

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Design and content resources

How to write copy for marketing

By following some basic principles, you can start to understand the do’s and don’ts of marketing copy and what works.

Start learning about marketing copy

How to write a design brief for an agency

Getting your design brief right will both save time and help your designer do the best possible job.

Learn to draft a design brief

Writing a press release for your business

Writing a press release can be a great way to get free publicity for your business, without spending any money.

Learn what makes a good press release

Resources for designing yourself

Although good design is a skill, modern software and templates can help you create some basic quality designs for online use.

Easy ways to get started in design

Choosing your online marketing channels

To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or