Business support webinars successfully delivered alongside local partners and experts
We have been increasingly delivering free business support through a range of digital channels in response to Covid-19. In May 2020, we formed a working group with North Yorkshire County Council and Make It York to roll out a pilot programme of free webinars.
Through the group, a range of topics were identified based on issues arising from pandemic, as well as demand in other areas such as leadership and social media marketing. From this, a schedule of events were planned over a five-month period to gauge response and demand for such support. From the 18 events that ran, we achieved over 500 attendees, with further people accessing the recordings via our website post-event.
Such was the success of the scheme, extra funding was allocated to deliver an additional 50 webinars and workshops between November 2020 and March 2021. For this, we reached out to a wider network of industry experts from across the region to deliver session covering: the visitor economy; marketing and PR; leadership; employment law; Brexit; wellbeing; and business development.
Speaking of the decision to extend the webinar programme following the successful pilot scheme, Andrew Raby, Growth Hub Manager says: “We were delighted to be able to extend our programme of free online support for SMEs across the York and North Yorkshire region. The success of our pilot scheme which ran throughout the summer indicated that there was a real appetite for this kind of online support for businesses and individuals who are looking to pivot their business, particularly through digital channels, as well as developing and learning new skills to help them survive and thrive in this economically challenging environment.”
The full programme including the pilot achieved over 1,500 attendees and events have consistently received outstanding feedback. Malton-based nutrition and health coach, Mandy Hildred attended the three-part workshop on creating a joined-up marketing plan delivered by Intandem Communications. “The course was particularly helpful in getting my new business off the ground”, she remarks. “It has enabled me to feel confident in my approach and build a clear marketing plan. Using this has helped me to stay on track with my day-to-day activities, which in turn is yielding new clients. The whole marketing process was articulated with such clarity and I would recommend this workshop to anyone, whether they are just starting out or have been in business for some time.”
A new programme of webinars for 2021-22 is due to launch in September. Please keep an eye out on our events page for more details or sign up to our newsletter for updates straight to your inbox. You can also watch many of our webinars on demand via our resources page.
Feedback from webinar attendees:
“I’ve done a few webinars during lockdown and this one has been completely stand alone in how helpful, and interesting it has been. It’s been fantastic, great knowledge and great delivery! Thank you!”
“Thank you so much – this it is exactly what I have been looking for for years! I have been so stuck on my business plan, so thanks for the very clear direction.”
“Thank you so much for uplifting and inspiring us!”
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Events
14th December 20229:00 am - 5:00 pmFREE
14 Dec - Harrogate Co-Lab: Business Support Drop-In Session
This free drop-in service based in Harrogate can help answer your questions and direct you to relevant business support, resources and programmes.
14th February 202310:00 am - 11:00 amFREE
31st January - Marketing Planning Webinar Series: Creating a joined-up marketing plan for your business
This three-part interactive webinar series will guide you through the marketing planning process, giving you all the necessary tools to create your own effective marketing plan for your business.
Resources
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
Seminar Recording : Access to finance: Funding growth
Getting into the right habits early on in your business journey will make life easier as the business grows and you find yourself under more time pressure. This workshop with business coach Gareth Allen will pose some useful questions to ask yourself, and give you some ideas to get the basics right.
