Free webinar: What is content marketing and why do you need it?

In an increasingly digital world, many businesses are seeking to quickly transform their strategy, whilst looking for new ways to stay connected to their customers.

Content marketing can help you to build trust with your target customers as well as helping to generate new leads and sales. It is also an incredibly powerful way of connecting with your existing customers, encouraging them to stay loyal and become your biggest ambassadors.

This free webinar with York’s Intandem Communications will explain the importance of content marketing and how it can help you to attract and keep customers.

In this one-hour webinar, you will learn:

  • What is Content Marketing and why it needs to be a key part of your marketing strategy
  • The importance of knowing your customers and their problems
  • How to create the right kind of content for different platforms
  • How to create content that will excite and engage your customers
Promotional image for the webinar 'What is Engaging Content and Why Do You Need It?' presented by Intandem Communications and York & North Yorkhire Growth Hub. It shares the title and a number of social media / digital-related images.