6th Mar Webinar: How to pitch your product to a Retail Buyer

6 Mar 2024

Wednesday 6th Mar 10am – 11am

Every small business owner with a product to sell knows that greater exposure leads to increased sales. Often one of the best ways to do this is to have your products in a retail store, but it isn’t always so simple.

How do you know which retailers to approach? How do you approach the Buyers (the ones with the spending power)? And once you’ve found the right retailer and the Buyer, how do you convince them to sell your product?
In this 1 hour session we will take you through the best way to find, approach and pitch to a retail buyer. We will prepare you with an overview of the Buying cycle, review the considerations that you will need to be aware of, share questions a Buyer might ask and provide a clear outline for the perfect pitch.

Our Speaker

Katy has worked in retail for over 20 years, spending the last 15 years working her way up the Buying ladder to her most recent position as Head of Buying, and has amassed a wealth of experience in retail through working across a range of product categories and retailers including Accessorize, Moonpig & Hobbycraft.

She is the co-founder of Buying & Beyond, a business supporting and connecting retail buyers, students, entrepreneurs and growing businesses. Buying & Beyond provides resources to up-skill, opportunities to network, a boutique retail consultancy that offers a flexible approach to suit any business needs and budget, and a weekly podcast sharing funny relatable stories, problems faced, solutions found, and top tips. Find out more at Buying & Beyond

The session will cover: 

  • How to select the right retailers
  • Reasons for finding a stockist & things to watch out for
  •  What is a Buyer looking for? 
  • The Buying Cycle 
  • The Critical Path in Buying 
  • How to approach a Buyer 
  • The perfect pitch & deck 
  • The follow up 
  • Q&A 

The webinar will be delivered over Zoom, and you can register to receive the link using the form below.