Growing your business
Your growing business is up and running but you need support to expand further, we can help.
Growing your business but need help?
Looking to grow your business is an exciting stage in your business journey. You have built a good customer base and they are receiving your service or product well. However, it can also be intimidating and – similar to starting out – it is important to evaluate, plan and set goals.
Your customers are a great starting point for gathering feedback. By knowing what they want, you can open up new ways of working and understand which products and services you should be focusing on. Your customers are a great starting point for gathering feedback.

As well as existing customers, you will want to know how you can expand your market share. This could include adopting new business models to reach a wider audience or looking at whether you could export your product or service to other countries around the world.
What is true is that you can’t do it all on your own. Finding the right people to support your business growth is a challenge, as well as ensuring that existing employees are motivated and engaged with your plans for the future.
We can provide support and tools to help you analyse every aspect of your growth plans, as well as provide practical advice about the steps that you need to take. Our expert Growth Managers can also work with you on a one to one basis to steer you in the right direction.

Growing a business: Common questions
Similar to when you were starting out, it is vital to create a growth plan. This will help you to evaluate how far your business has come, what has contributed to its growth so far and set realistic ambitions for the future.
You should also use this as an opportunity to analyse your finances and cash flow, create a profile of your typical customers (personas), and evaluate your market and competitor landscape. Once you know where you want to be, it is also important to break your plans down into objectives that are ‘smart’ – specific, measurable, achievable, relevant and time-bound. It’s vital to also understand where the risks are and how you will ensure continuity should things go awry.
When the worst happens and you suffer a disruption to your operations, being able to respond swiftly can lessen the impact. Knowing the risks to your business, ensuring that you have adequate insurance, and developing a business continuity plan can help to build resilience and be prepared so you can get back to business in the quickest time possible.
Hiring an apprentice is an excellent way to bring new talent into your business, while developing a skilled and motivated workforce. Before taking on an apprentice, it is important that you understand your legal obligations and what will be required of you. The Government’s Apprenticeships Employer Hub is a good starting point for further information, stories and next steps.
We have also created a useful guide to apprenticeships which can be downloaded from our website.
The policies that you need to have in place will depend partly on which sector you are in and you should seek further advice on what is right for your business. However, if you are an employer, it is worth having HR-related policies written down in a formal staff handbook. This forms a set of rules by which employees should operate, as well as keeps them informed of their rights and responsibilities.
The policies set out should include: health and safety; codes of conduct; equal opportunities; absence and leave; and disciplinary and grievance procedures. In addition, you may also need to be up to date with regards to your responsibilities surrounding the Data Protection Act 2018 and privacy.
With growth may come the need for a formal office and/or additional premises that you can expand into. One place to start from is to identify what you employees like about your current space, and use this to inform your search. In addition, it is important to evaluate what you will need based around your long-term growth plans and whether your new space offers the flexibility to adapt as circumstances change.
Getting the right financial support can really accelerate your growth plans. The ability to access grant funding will rely on your plans and the sector that you are operating in. However, where this is not available, there are a range of other finance options that you can explore, including Government-supported loans.
Being more sustainable makes good business sense. It can foster respect from customers and employees alike, and can positively affect your bottom line too. There are some simple steps that your business can take including recycling, looking at energy use, reducing travel for meetings and reviewing your supply chain.
As part of the Local Enterprise Partnership, we are closely linked with the Circular Yorkshire. Here you will find a range of case studies from other businesses adopting a more sustainable approach and our six benefits to business.
Thousands of UK businesses are successfully growing their business by offering their product or service to customers overseas. To be successful, it is important to plan and do your research into the markets that you want to enter. This will allow you to look at the possibilities, create a strategy for moving forward and set targets that will allow you to keep on track.
The Department for International Trade can help with creating a plan, establishing export markets and choosing the right route to them.
It has recently launched a new Internationalisation Fund to support SME businesses that are looking to grow and expand into new international markets. More information about the fund and how to apply can be found on our Import and Export page.
“The Growth Hub has really good knowledge of the local area, so they are aware of projects going on that we can link into. For us, going self-employed, it has just been that safety net. I’ve always known I can pick up the phone and speak to the advisor at the Growth Hub.”
Jess Slater, Owner, Whitby Gin
Articles
New one stop shop Business Growth Service roadshow kicks off to support firms in the North East
Small Businesses across the UK will benefit from a new support service, bringing together central, devolved, and local support in one place for the first time.
Communications for Small Businesses: Webinar Series
Communications, marketing, PR – these can be complicated to navigate as a small business. But Hey Me is here to help. Our communications workshops have been specially designed to help small businesses just like yours reach your target customers and increase your potential for growth.
Fully Funded Automation & Efficiency Webinar Series
Step into digital with Data Stream's Automation & Efficiency Webinar series. Designed to support small businesses make day-to-day work smoother. This series gives a balanced overview of everything needed to streamline everyday work, through a well-rounded introduction to the digital tools and techniques that make running your business smoother and more managea
Events
25th November 202510:00 am - 4:00 pmFREE
[FULL] Smartphone Video Masterclass: York
Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.
26th November 202510:00 am - 4:00 pmFREE
Smartphone Video Masterclass: Northallerton
Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing. Whether you're B2B or B2C, a sole trader or a growing team, this workshop will equip you with the essential skills to produce professional, social-media-ready video content in-house. The Growth Hub are happy to be offering these workshops, following exceptional demand last year under North Yorkshire Council’s UKSPF programme.
28th November 202510:00 am - 11:30 amFREE
🟣 Steps into Digital: AI Agents, Chatbots & LLMs in Business
ChatGPT and AI agents are transforming how businesses interact with data and customers. This session focuses on natural language processing (NLP), chatbots and large language models (LLMs), showing how they can streamline customer service, automate reporting and make company data more accessible to non-technical staff.
Resources
Webinar Series: How to Run a Pop-Up
From pop-up department stores to kitchen takeovers, cool things are popping up and popping off everywhere. In this exciting project, you’ll get to meet some of the teams behind these pop-ups and get their top tips for running a great pop-up.
Webinar Recording: 🟢 Data Protection Essentials
In this engaging and practical webinar series, Privacy Protect Group Ltd will guide you through everything you need to know to build a confident, compliant, and resilient approach to data protection in your business. Whether you’re just starting out or looking to refine your practices, each session is designed to build your understanding step-by-step.
Webinar Series: Data Analytics for Smarter Decisions
Data Analytics for Smarter Decisions, is a nine part online workshop series designed to help businesses at every stage of their data journey, from those just starting out to those ready to explore artificial intelligence and compliance. Each session is practical, jargon free and grounded in real business use cases, ensuring participants leave with tools and knowledge they can apply immediately.









