Sales & Marketing
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
Cookies and privacy notices: do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.
An introduction to sales
This webinar will help you get sales confident by providing tips and guidance on mastering important communication skills.
Free Webinar : How to be a LinkedIn 'All-Star'
This webinar will explore how you can use LinkedIn as a part of your social media strategy, helping you to create connections and make an excellent first impression.
Free Webinar - Customer Retention Marketing
This webinar will provide you with practical tips to help you retain your customers and build a relationship with your audience.
Webinar: Capitalising on your social media impacts
This webinar will provide you with guidance on how to move ahead with your marketing strategies in our current climate, to ensure that you maximise on the opportunities presented by new social media trends in 2021 and beyond.
Leadership Series: Empowering your team – learning to delegate and let go
This free webinar will help leaders consider what gets in the way of delegation and how important it is to empower the team to deliver on your behalf.
Wellbeing Series: Supporting return to work
This free webinar with the University of York will introduce a return to work toolkit for managers and team members.
Articles
How to create free publicity as a small business
Advertising for small business can be a complex and is often one of the biggest costs you have to cover.
How to keep your business pitch simple
Like most other communication, keep your business pitch simple, informative and fun.
Customer relationship management tools
There are lots of great customer relationship management (CRM) tools out there that you could use in your business.
Ten questions to ask a website designer
A high-quality website is a vital piece of your overall marketing puzzle.
Marketing tips for small business owners
Put simply, ‘marketing’ is the selling of a product or service to a target audience...
Customer loyalty and how do I build it?
Customer loyalty means getting your existing customers to make another purchase.
Networking events: 10 tips for success
Not all networking events are created equal, so researching the different types might be a good starting point.
Writing a press release for your business
Writing a press release can be a great way to get free publicity for your business.
Marketing tools for your business
You have taken that leap, made lots of important decisions...
