Sales & Marketing
Events
04th March 202112:00 pm - 1:00 pmFREE
4 March -Social Media Series - Mastering the Basics
This free webinar provides an introduction to social media, including choosing the right channels for your business and how to get started.
08th March 20211:00 pm - 2:00 pmFREE
8 March - Celebrating the work of entrepreneurial female leaders: The future of our city, our region
This free webinar will showcase the stories and experience of 5 inspirational women, their entrepreneurial journey and their reflections on how times of economic and social change could make entrepreneurship more accessible for the next generation of women.
11th March 202112:00 pm - 1:00 pmFREE
11 Mar - Planning and creating great content
This webinar will guide attendees through how to create and plan great content to keep your customers engaged.
16th March 202112:00 pm - 1:00 pmFREE
16 Mar - How dialling up curiosity can transform your leadership
This free webinar will explore how being more curious in your life and work can make you a better leader.
18th March 202112:00 pm - 1:00 pmFREE
18 Mar - Growing your social media presence
This free webinar will guide attendees through how to build your audience, and discuss how to use adverts and analytics.
25th March 202112:00 pm - 1:00 pmFREE
25 Mar - Using LinkedIn to expand your network and attract new opportunities
This free webinar explores how to use LinkedIn to promote yourself and your business to attract the clients and opportunities that you want.
Resources
Webinar: Getting S*** Done - Don't let your business run you
This webinar with business coach Gareth Allen will give attendees some ideas about staying organised and on top of their workflow as well as suggesting some specific solutions and discussing delegation.
Webinar: Understanding your Market - Unlocking the potential of your business.
This webinar with tourism marketing expert John Gallery will assist businesses to identify their target markets and share ideas how to reach them.
Webinar: Growing your social media following and engagement with ShopAppy.com
The second webinar in our ShopAppy social media series will explain how you can increase your following and engagement with your local community.
Webinar: Holding Honest Conversations.
This webinar with Michelle Mook will provide a structured approach to delivering a successful message and provide techniques to ensure you are thoroughly prepared emotionally to hold an honest conversation..
Webinar: How Much? - A Guide to Setting your Prices at the Right Level.
This free webinar with business coach Gareth Allen will discuss different pricing methods including cost based pricing and market based pricing.
Webinar: Know your Numbers.
This webinar with managing director of Business Works UK, Joanne Tomlinson will help small business owners understand the terminology and usefulness of different kinds of financial information.
Webinar: How to manage a fair disciplinary and grievance process when doing it remotely.
This webinar with managing director of Thrive Law, Jodie Hill will discuss how to remotely conduct a disciplinary and grievance process.
Webinar: Building the Foundations - Doing the Right Thing in Year One.
This webinar with business coach Gareth Allen will pose some useful questions to ask yourself, and give you some ideas to do the basics right.
Webinar: Creating great social media content to promote your business and your ShopAppy listing
This free webinar is designed for businesses across York and North Yorkshire who currently have a ShopAppy membership or are considering joining the platform. In this webinar, local marketing experts will teach you how to create great social media content to promote your business and your ShopAppy listing.
ShopAppy.com social media support guides
To help you maximise your ShopAppy.com membership, here you can access a range of social media support guides aimed at businesses on the platform or those thinking of joining.
Webinar: Maximising your ShopAppy membership with free online marketing support
In partnership with marketing agencies Intandem Communications and Pick & Mix Marketing, this webinar will explain how businesses can maximise their membership during, and beyond, lockdown and introduce the programme of support that is going to be available for businesses.
Free webinar: Using LinkedIn to expand your network and attract new opportunities
This free webinar explores how to use LinkedIn to promote yourself and your business to attract the clients and opportunities that you want.
Articles
Customer loyalty and how do I build it?
Customer loyalty means getting your existing customers to make another purchase.
Networking events: 10 tips for success
Not all networking events are created equal, so researching the different types might be a good starting point.
COVID-19 1-2-1 website advice sessions
The Department for International Trade are offering businesses a one-hour website diagnostic throughout May.
Writing a press release for your business
Writing a press release can be a great way to...
Marketing tools for your business
You have taken that leap, made lots of important decisions...
