This webinar will help you understand the full capabilities of Google Analytics and how to make the best use of the data it provides to help your business prosper.
Google Analytics can seem daunting, but it’s a really helpful tool once you know what you’re looking for. This webinar will make sense of all the basics you need to track and measure your site’s performance and maximise your business’ prosperity. This session will focus on using Google Analytics to turn insights into action, and make data-driven decisions that will help your business to grow.
This webinar is suitable for businesses of all industries and sizes. There may be references to digital conversions, but if you do not have an ecommerce element to your business don’t worry – digital conversions include enquiry forms, email sign ups, and even navigation to particular pages on your website. No matter the business, this webinar will provide useful information to anyone involved or interested in improving their digital marketing and online communications skills.
In this webinar, you will:
- understand why Google Analytics is so important to planned strategic growth
- learn how to save time by pinpointing the exact information that you need on the platform
- discover how to improve your sales process by understanding user behaviour
- track conversions and demonstrate the achievement of your business goals