Sales and marketing planning
Starting with a well-thought-out sales and marketing plan sets a strong foundation for business growth. It ensures you’re targeting the right audience with the right messages and allows for data-driven adjustments to optimise your efforts over time. There are a lot of different elements to consider, such as audience identification, budget, testing and measurement, which can seem overwhelming. Our practical guidance will help you start your planning with confidence, covering how to write a plan, how to set a marketing budget, and how to measure the impact of your marketing activities.
The essentials of marketing planning
Walk through the basics of what your marketing plan needs, and how you go about creating one.
Work out how much you can spend, and where you can spend most effectively to reach your audience.
Set Up for Success with Google Business Tools: Lunch & Learn Webinar Series
This series will explore the free tools available from Google to help small businesses increase their online presence. Plus, you’ll learn how to leverage Google’s paid advertising platform for scalable growth without feeling like you are just wasting money. Participants will leave feeling confident to start using Google Tools to Improve their visibility, generate leads and make more sales online.
Fuel your business growth through great marketing, communications & branding
Every business needs a voice. Discover how powerful marketing, clear communications and a strong brand can transform your business. Join this webinar series to learn practical strategies that attract customers, build trust, and drive growth.
Smartphone Video Masterclass: One-day Workshops
The Smartphone Video Masterclass is back by popular demand, coming to Scarborough, Ingleton, Stokesley, Malton, York and Selby. Join our one-day hands-on video workshop designed to help businesses of all types and sizes take their first confident steps into video marketing.
Tourism Business Booster: Create your winning Marketing Plan for 2026
Free one-day training for Tourism businesses across York & North Yorkshire - with sessions across Skipton, Scarborough, Northallerton, York and Harrogate. It’s a tough market and costs are rising all the time for hospitality and tourism businesses. This means that you need to increase revenue, and smarter marketing is one definite way forward.
Communications for Small Businesses: Webinar Series
Communications, marketing, PR – these can be complicated to navigate as a small business. But Hey Me is here to help. Our communications workshops have been specially designed to help small businesses just like yours reach your target customers and increase your potential for growth.
Steps into Digital: Voucher Scheme
Benefit from a bespoke approach to digital transformation, accessible and manageable to all at any level. Providers will collaborate with business's on a one-to-one basis, delivering tailored support that aligns with specific digital needs and objectives.
Discover Digital workshops in Harrogate
Step into Digital this November, with workshops designed to take you from your 🟢 First Step into Digital to your 🟡 Next Step into Digital. Each full day workshop will take place at Co-Lab Harrogate
Digital Marketing Sprint: Tadcaster & Sherburn in Elmet
Sign up to our programme of four hands-on workshops in Tadcaster and Sherburn in Elmet, delivered by Client Marketing, designed to help small businesses boost their online presence, save time with smart tools, and feel confident about digital marketing.
Business Basics – Selling a Business or Shares in a Business
Being aware of your business's value enables you to determine a fair selling price for some or all of your shares and negotiate efficiently with prospective buyers. But where do you find a buyer for your shares, and what happens now?
How Joanne Found Value in a Focused Business Vision
While the business grew steadily, Joanne faced challenges with brand clarity, strategic focus and the isolation of running a business by herself. Joanne reached for support and was introduced to Karen, the Growth Hub Start-up Specialist.
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
[Fully Booked] Steps into Digital: Digital Marketing Mastery
Step into Digital this September with Digital Marketing Mastery, a three-part weekly seminar session, hosted at Patch York. Led by Katie Thompson, founder of content marketing service Katie Lingo.
Events
13th January 202610:00 am - 1:00 pmFREE
Online Workshops: Digital Marketing Success Series (Beginner)
Each workshop is packed with real-world examples, guided how-to sessions, and space to ask questions and get feedback so you can apply what you are learning to your own business and individual needs. All delivered online so you can attend without having to travel, perfect for rural and coastal businesses across North Yorkshire.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recordings: LinkedIn Webinar SeriesLinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth. Starting with Build Your Personal Brand on LinkedIn, Elevate Your LinkedIn, and finally Elevate LinkedIn for Business Growth.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recording: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
13th January 202610:00 am - 1:00 pmFREE
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
13th January 202610:00 am - 1:00 pmFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
13th January 202610:00 am - 1:00 pmFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
13th January 202610:00 am - 1:00 pmFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
13th January 202610:00 am - 1:00 pmFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
13th January 202610:00 am - 1:00 pmFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
13th January 202610:00 am - 1:00 pmFREE
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.