Knowing your audience
Your great business idea is ready – now you just need to find the customers that need it. Use our resources and guidance to identify who your target audience are, how you can ensure you retain customers, and where networking can help you understand the market you’re working in better.
Understanding your target audience is a fundamental step in building a successful business
When faced with economic challenges or unforeseen crises, customer loyalty becomes even more valuable
Not all networking events are created equal, so researching the different types is a good starting point.
Business Basics – Selling a Business or Shares in a Business
Being aware of your business's value enables you to determine a fair selling price for some or all of your shares and negotiate efficiently with prospective buyers. But where do you find a buyer for your shares, and what happens now?
Steps into Digital: LinkedIn Webinar Series
This three-part LinkedIn webinar series is designed to support you at every stage of your LinkedIn journey, from building a presence to leveraging the platform for business growth.
Steps into Digital: Digital Marketing Mastery
Step into Digital this September with Digital Marketing Mastery, a three-part weekly seminar session, hosted at Patch York. Led by Katie Thompson, founder of content marketing service Katie Lingo.
Steps into Digital Programme
The Steps into Digital programme focusses on strategic, guided steps toward adopting the right digital tools and practices for your business. Emphasising a supportive, paced approach to digital transformation, accessible and manageable to all at any level.
BOOST: A marketing support programme for York and North Yorkshire tourism and hospitality businesses
This practical, action-oriented programme of activity has been developed to help you market your business more effectively, saving time and money. It’s created and delivered by Susan Briggs from The Tourism Network. Susan has over thirty years of successful tourism marketing experience. It’s for visitor-facing tourism businesses such as accommodation providers; visitor attractions; activity and experience providers; creative, retail, food and drink businesses.
Networking events: 10 tips for success
Not all networking events are created equal, so researching the different types might be a good starting point.
Making Values Pay: Webinar Series
Join us for our latest online workshop series Making Values Pay to see how embracing purpose-driven practices can help your business thrive. Explore how embedding good business practices can help you win work, tell your story, and build an engaged workforce.
Free AI & Social Media Workshops in Bentham
North Yorkshire Council are funding a series of workshops in Bentham as part of their Town Enhancement Fund. Covering digital and marketing topics, these are free to attend for North Yorkshire businesses and will all be held at Bentham Golf Club
Social Media Webinar Series Launched: Get Your Socials Sorted
Are you seeking expert guidance to elevate your business's social media presence? Struggling to find the right strategy or wondering if there's an easier way to manage your online platforms? Look no further! This week marks the launch of an exciting six-part social media webinar series led by Caroline Wilson from Hot Toddi, designed to cover all your social media needs comprehensively.
Business Support Programme: 1:1 Social Media Support with Catch Design
Following a fully-subscribed programme last year, businesses in the North Yorkshire Council area once again have the chance to supercharge their social media and dial up their digital marketing with fully funded 1:1 bespoke support from industry expert Sue Thompson of Catch Design Management.
Choosing your online marketing channels
To help you make the right choices for your business, let’s go over some of the options available to you. It’s important to consider the pros and cons for each marketing channel and whether the channel is a good fit with your target audience. Email marketing There’s often confusion about whether email is inbound or
Businesses given digital skills boost
Two Digital Transformation Days took place in Scarborough and Pickering, featuring expert insight from industry leaders. Hosted by York & North Yorkshire Growth Hub, around 50 businesses attended the free events. Coaches from Google Digital Garage led sessions on both days.
Events
17th September 202510:00 am - 11:30 amFREE
🟢 LinkedIn Webinar: Build Your Personal Brand on LinkedIn
The webinar will cover the importance of building an online presence on professional networking site LinkedIn.
18th September 202510:00 am - 1:00 pmFREE
🟡 LEAP into Digital Marketing: Next Step into Digital (Intermediate) - Easingwold
If you’ve already dipped your toe into the world of digital marketing and you're ready to dive deeper, Next Step into Digital is the course designed to take your skills from capable to campaign-ready.
19th September 202510:00 am - 1:00 pmFREE
🟢 SEO and website auditing fundamentals
This fully funded three-hour workshop will provide an interactive, face-to-face session for anybody who is new to search engine optimisation (SEO). Ideal for those looking to develop a website or improve on their existing site, this beginners’ course will give a broad overview of the three areas of SEO: onsite, offsite and technical.
25th September 202510:00 am - 4:00 pmFREE
Two-day e-commerce workshop - (Harrogate)
Ready to launch or elevate your online store? Join our comprehensive two-day course designed to give you the essential knowledge and advanced strategies you need to succeed! Day 1: The Essentials & Day 2: Advanced Strategies.
25th September 202510:00 am - 11:30 amFREE
🌎 Business Basics Webinar: Profitability
To truly understand profitability, we need to look at it more frequently and in more detail. Analysing which aspects of your business make what level of profit and understanding what drives profit allows business owners to make good strategic decisions to improve it.
26th September 202510:00 am - 1:00 pmFREE
🟡 Building your online reputation
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1 of the Digital Marketing Mastery series or those who have intermediate search engine optimisation (SEO) knowledge. It will build upon the fundamentals of SEO, in particular, focusing on offsite SEO to enhance your online reputation.
03rd October 202510:00 am - 1:00 pmFREE
🟡 Creating a content strategy from scratch
This three-hour workshop will provide an interactive, face-to-face session for those who have attended Phase 1, 2 or both phases of the Digital Marketing Mastery series. Alternatively, those who have not attended but have intermediate search engine optimisation knowledge, and would now like to invest in content, will benefit most.
06th October 20251:30 pm - 2:30 pmFREE
Webinar: How to promote your destination
This practical online event is for anyone who would like to attract more visitors to their destination, whether it's a high street, village or market town. It's for you whether you have a local business, are a volunteer, or responsible for your local area marketing.
14th October 202510:00 am - 3:00 pmFREE
🟢 Steps into Digital: Instagram for Business, A Beginner's Guide (Ripon)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
16th October 202510:00 am - 4:00 pmFREE
🟢 Ecommerce Launchpad: 2-Day Masterclass (York)
One of the biggest blocks to grassroots entrepreneurs when they first tackle building their website is the overload of simultaneously learning the website builder whilst also crafting content, descriptions, finding or producing digital media. Before we start building anything at the launchpad - we first gather and test all the essential parts of our rocket. Sounds simple, because we make sure it is.
22nd October 202510:00 am - 11:30 amFREE
🟡 LinkedIn Webinar: Elevate Your LinkedIn
The Webinar will cover the importance of building a strong online presence on LinkedIn and how to achieve it. It will also delve into expanding their network through direct messaging and relevant LinkedIn groups.
30th October 202510:00 am - 3:00 pmFREE
🟢 Steps into Digital: Instagram for Business, A Beginner’s Guide (Harrogate)
This introductory workshop is designed to help you demystify and gain confidence using the fundamental features of Instagram enabling you optimise and grow your account, business and your confidence at beginner level.
30th October 202510:00 am - 3:00 pmFREE
Webinar Recording: How to get higher in Google: The basics
Want your website to be seen by as many potential customers as possible? Get practical tips from an experienced Search Engine Optimisation professional on how to woo those elusive search engine robots and climb the rankings.
30th October 202510:00 am - 3:00 pmFREE
Featured Webinar Playlist: Getting Started with Social Media
Don't know where to start with social media? Feeling like you might be missing something? Get instant access to the six-part webinar series delivered by Caroline Wilson of Hot Toddi.
30th October 202510:00 am - 3:00 pmFREE
Fire up your Food and Drink business with Make it! toolkits
A free video toolkit to help growing food and drink businesses in York and North Yorkshire. Essential ingredients for food and drink business success.
30th October 202510:00 am - 3:00 pmFREE
Screen Tourism Toolkit
A free screen tourism toolkit exploring the opportunities, showing best practice and connecting business with resources and support.
30th October 202510:00 am - 3:00 pmFREE
2022 Seminar Recordings
We have recently hosted a programme of in-person seminars and other events, some of which were professionally recorded and can now be viewed on our website.
30th October 202510:00 am - 3:00 pmFREE
Seminar Recording : Access to finance: Funding growth
This workshop will provide guidance on cost based pricing, calculating your costs before deciding an appropriate margin, as well as covering market based pricing asking questions such as: What value do you add? What are you worth? How do you position yourself?
30th October 202510:00 am - 3:00 pmFREE
Growthbox marketing service
The York & North Yorkshire Growth Hub are working with Growthbox, who help small businesses work out what marketing to do and connect them with their growing army of marketing experts all across the UK who can help them get it done.
30th October 202510:00 am - 3:00 pmFREE
Webinar Recording: Cookies and privacy notices, do I need them on my website?
This webinar will cover what cookies are and what cookie law is, what a privacy notice is, the laws surrounding both, and how to ensure you are being transparent to your customers when creating a cookie policy and privacy notice.