Ad:Venture: Introduction to PR for New Businesses

18 May 2021

FREE online event: 18 May, 12.15 – 2pm | Organised by Ad:Venture and Leeds Trinity University

About this event

Leeds Trinity University are working with Ad:Venture to give you a comprehensive introduction to the world of PR and how it can boost your business. Discover what PR is and how it is distinct from other types of marketing.  Learn how to create a big impact from a small investment of time and effort.  Identify angles about your business that make good stories and discover how to grab the attention of journalists, influencers and endorsers.

You can expect to leave this workshop with:

  • a draft press release plan for your business
  • knowledge of how to identify media and contacts to generate publicity for your business
  • increased confidence and ability to positively promote your business


This workshop will be led by Amy Lund, an Associate Principal Lecturer at Leeds Trinity University (LTU) and current Acting Head of the university’s Department of Communications. Amy has worked for a variety of magazines including ELLE and Glamour. She was the editor of Excelle magazine and has worked in PR and events, representing clients including; The Sanctuary Spa, ghd styling irons and hair beauty range, The Body Shop, Butterkist Popcorn, Greenflag and TK Maxx. In addition to this, Amy studied Journalism, Film and Broadcasting at Cardiff University and won a scholarship to complete her BA honours degree at Missouri University in America, which boasts the oldest school of journalism in the world. She attained an MA in Journalism from LTU, and in 2009, joined LTU as a Senior Lecturer in Journalism and PR.  She offers expertise and consultancy on journalism, feature writing, online content, PR, promotions and work-based learning. 


Tuesday 18 May, 12.15 – 2.00pm


This session will be delivered remotely through Microsoft Teams. You will be asked to complete a Company Record form before you attend. If you are eligible for these workshops, Ad:Venture will contact you to confirm your place and send you a link to join the session.

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