How to create accessible social media content : Harrogate Business Support Programme

15 Nov 2022

This fully funded workshop with Ellen Cole of Little Seed Group will look at how organisations understand how to improve the accessibility of their social media content. With 80% of disabled people and those with invisible differences not being able to easily access organisations’ social media channels, the event will go through the basics of what social media accessibility is, the impacts and challenges for organisations when tackling this area, and how it can be improved.

To find out more about Little Seed Group, click here

At the same venue in the morning we will also be hosting a session on LinkedIn, and we invite businesses to attend both events as part of a day focusing on social media.

To find out more about the LinkedIn workshop, click here

Tuesday 15th November, 1:00pm-3:00pm, Harrogate Civic Centre

What does the programme deliver?

The 2010 Equality Act states that providers of services need to take steps to make their communications accessible, including on social media.

Evidence currently available shows that over 80% of disabled people and those with invisible differences cannot easily access organisations’ social media channels. Many cite that accessibility is possible, however, the content needs to be modified.

During this event, Ellen will help you to better understand:

  • What social media accessibility is
  • The impact that inaccessibility can have on your organisation
  • The challenges users face on your social media channels
  • How to improve social media accessibility

This training event is ideal for organisations that genuinely want to create greater accessibility and are committed to making changes to improve inclusion and diversity both in and out of their organisation for disabled people and those with invisible differences.

Date and Venue

Tuesday 15th November, 1:00pm-3:00pm, Harrogate Civic Centre, Fountains Room (St Luke’s Mount, Harrogate HG1 2AE)

Information about finding the Civic Centre can be found by clicking here

About the speaker

Ellen is the founder of Little Seed Group an award-winning and disability-led marketing, PR and social media agency based in historic York, North Yorkshire. She works with independent businesses and charities and her core interests are in email marketing (she’s a certified Mailchimp partner), social media marketing as well as providing training to teach others how to create accessible digital materials.

Further Details

This fully funded programme is only available to SME businesses or charities trading or registered in City of York Council or Harrogate Borough Council areas. 

Places are limited, so please register your interest early to avoid disappointment.

If you are interested in participating, please fill in the form on this page and we will be in contact with you. If you would like to know more, please contact

This programme is delivered in partnership between the York & North Yorkshire Growth Hub, City of York Council, Harrogate Borough Council, & Little Seed Group

The Growth Hub are collaborating with City of York Council, Harrogate Borough Council and different providers to deliver various fully funded support programmes to businesses based in the City of York and Harrogate district. Places are limited, and we may not be able guarantee any individual business support through more than one of the funded programmes we’re currently offering. Please contact us if you have any queries.