COVID-19: Managing Cash Flow in a Crisis

12 May 2020

FREE webinar: 12 May 12:15, Y&NY Growth Hub and Institute of Chartered Accountants in England and Wales (ICAEW)

Join us for this free webinar aimed at helping businesses to manage their cash effectively through the current crisis and beyond.

Businesses across York and North Yorkshire have felt a deep impact from the coronavirus crisis and cash flow is a big concern for many.

The York & North Yorkshire Growth Hub have teamed up with the ICAEW to give practical advice about how you can manage you cash during this crisis, as well as put systems in place for the future.

This free 45 minute webinar will cover:

  • strategies for effective cash flow management in a time of crisis from ICAEW member Tom Bottomley
  • the free support and mentorship that businesses can access from David Ryden, Programme Manager at the Growth Hub

There will also be the opportunity to ask any questions during the session.


The webinar will be hosted on Zoom. Please register your attendance on Eventbrite, and the link to join the event and instructions will be provided. If you do not receive this, please contact

About Tom Bottomley

Tom Bottomley qualified as a Chartered Accountant in the early 1990s. Having worked in PwC’s corporate finance team in Leeds, London and Newcastle until 2001, he struck out in a venture capital backed start-up which he exited in 2004.

He has since been finance director of an insurance company for 11 years and is now a non-executive director and consultant to the boards of several Yorkshire SMEs. Tom grew up through his family’s textile business in Huddersfield and has extensive experience of managing businesses through crisis. Tom notes that, in every case, cash must be ‘item one’ on every meeting agenda.

About David Ryden

David has over 20 years in business development and turnaround with several blue chip companies spanning a range of sectors. He joined the Y&NY Growth hub in 2019 to help businesses across the region to grow and thrive. He is currently leading the COVID-19 business support response and will give an overview of the free local support available to business across our region.

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