Creating a Consistent Content Strategy from Scratch : York Business Festival

8 Nov 2022

As part of a day of activities at the Guildhall, in this hands-on session with Katie Lingo you’ll discover the benefits of content marketing. Learn how to raise awareness for new customers or warm up potential leads. Discover how to build a strategy from scratch, arming you with content ideas for months to come.

Tuesday 8th November, 2:00pm-5:00pm, The Guildhall York

What does the programme deliver?

They say that ‘content is king’, but what does this mean in practice? In this hands-on session, you’ll discover the benefits of content marketing. Learn how to raise awareness for new customers or warm up potential leads. Content marketing is instrumental in answering prospects’ questions, showcasing your expertise and building your brand. But where can you find ideas and how can you maintain momentum? Discover how to build a strategy from scratch, arming you with content ideas for months to come. Target audiences on multiple channels and at various stages in their journey: from that first introduction to lifetime loyalty.

Date and Venue

Tuesday 8th November, 2:00pm-5:00pm, The Guildhall York

About the provider

Katie Thompson is the founder of Katie Lingo, an outsourced content marketing service for agencies and small businesses. Katie has a background in print journalism, having studied with the National Council for the Training of Journalists. As the world went digital, Katie trained with the Chartered Institute of Marketing, honing her skills in SEO, CRO and email marketing. She transitioned from marketing agencies to freelance in 2016, and to date has worked with companies such as HSBC and Reuters.

Further Details

This fully funded programme is only available to SME businesses or charities trading or registered in City of York Council or Harrogate Borough Council areas. 

Places are limited, so please register your interest early to avoid disappointment.

If you are interested in participating, please fill in the form on this page and we will be in contact with you. If you would like to know more, please contact joseph.midgley@ynygrowthhub.com

This programme is delivered in partnership between the York & North Yorkshire Growth Hub, City of York Council, Harrogate Borough Council, & Katie Lingo

The Growth Hub are collaborating with City of York Council, Harrogate Borough Council and different providers to deliver various fully funded support programmes to businesses based in the City of York and Harrogate district. Places are limited, and we may not be able guarantee any individual business support through more than one of the funded programmes we’re currently offering. Please contact us if you have any queries.